Our Services

Bilcod's expert team, based in Kadıköy/Istanbul, can launch a tailored SEO strategy today to put you ahead of your competitors in this new digital landscape. Contact us immediately at 0216 706 07 16 to discuss your strategy for free.

What is an SEO Service and Why is it Crucial in 2026?

SEO (Search Engine Optimization) service is a disciplined process that optimizes your website's technical infrastructure, content structure, and external authority signals to secure top rankings in search engines, primarily Google. By 2026, this definition has expanded: now, alongside traditional SEO, there's also GEO.

As Google's AI Overview and Search Generative Experience (SGE) features become more widespread, user behavior has fundamentally shifted. Instead of the classic "keyword → ranking → click" chain, the "question → AI answer → source brands" flow now dominates. This is why, at Bilcod, we have redesigned our SEO service to meet 2026 standards.

We understand how AI engines gather information: from structured content, concrete data, authority signals, and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) compliant pages. We meticulously prepare your website according to this model, making it equally meaningful for Googlebot, GPTBot, and PerplexityBot.

How Does Bilcod's SEO Service Differentiate You From Competitors?

Our over 20 years of field experience sets us apart from an ordinary SEO agency in three key areas: our genuine software background, our measurable case studies, and our methodology, which has been re-engineered specifically for the AI era.

Most SEO firms focus solely on marketing; we generate both code and strategy under one roof. Bilcod Web is one of the rare SEO agencies with a corporate software background. This means we can instantly intervene without needing external resources when custom coding for SEO is required—for Core Web Vitals, schema markup, server-side rendering, page speed, or mobile-first architecture.

Our expert team based in Istanbul specializes in five distinct areas: SEO strategy, content engineering, technical SEO, link building, and GEO-aligned AI optimization. We have achieved lasting top Google rankings for clients across diverse sectors, from international industrial manufacturers like PFI to e-commerce businesses like ShieldNet Store.

In short: when choosing an SEO agency, a software background, experience, and clear references are critical criteria. Bilcod offers all three under one roof.

This is precisely where Bilcod's difference begins. We are an engineering team that has been developing software since 2003, migrated our own site from the Lovable platform to Next.js last year, and built our own SaaS product (Satış Ajanım) on the same stack. Contact us at our Kadıköy/Istanbul office to discuss your website: 0216 706 07 16

What is Web Design and Why Are Ordinary Themes Insufficient in 2026?

A decade ago, "web design" meant buying a ready-made WordPress theme and adding a logo. In 2026, this approach means falling completely behind the competition. Because modern web design has evolved into an engineering field at the intersection of four distinct disciplines:

• Visual Design (UI): Conversion-oriented interface aligned with brand identity; typography, color palette, micro-animations.

• User Experience (UX): Information architecture, flow design, application of behavioral psychology, A/B test-ready structure.

• Software Architecture: Frontend framework selection, state management, API design, database schema, edge runtime.

• Performance and Visibility Engineering: Core Web Vitals optimization, semantic HTML, schema markup, GEO attribuability, WCAG 2.2 accessibility.

Ready-made themes only offer solutions in the first of these four disciplines (superficially); they either completely neglect the other three or present them as incompatible layers. The result: a slow, invisible on Google, non-converting, inaccessible site. Bilcod's approach is holistic: we address all four disciplines within the same project, with the same expert team, and on the same codebase.

Bilcod's Web Design Approach: 25 Years of Engineering + 2026 Technology

Bilcod is one of Turkey's few well-established teams that has been developing web technologies since 2003. But being "well-established" does not mean settling into a comfort zone. On the contrary, the most important lesson we've learned in 25 years is this: technology changes every 3-5 years, and agencies that fail to keep up also fail their clients.

Our strongest proof of this is our own website: bilcod.com was migrated last year from the Lovable platform to a modern Next.js + Vercel infrastructure. Our SaaS product, Satış Ajanım, was also built on the same stack. This means we use the technology we recommend to you in our own products; it's not theoretical exposition, but our daily working practice.

Our team has a highly multidisciplinary structure: frontend developer, backend developer, database architect, DevOps specialist, UI/UX designer, SEO engineer, and content strategist all work under one roof. How a screen drawn by a designer will be coded by a developer, how the code will be indexable for SEO, how a content strategist will structure text for AI engines — all of these are resolved within a single conversation. This is a huge advantage in terms of time, quality, and cost.

Which Technology Stack Do We Use for Website Development?

In 2026, a modern website uses the following technological foundations — and Bilcod applies this stack as standard in all its projects:

Frontend Layer

• Next.js 16+ (App Router): A modern, React-based framework with server-side rendering (SSR) and static generation (SSG) support, compatible with edge-runtime. Google's preferred architecture.

• React Server Components (RSC): Dramatically reduces First Contentful Paint time by minimizing JavaScript bundle size.

• TypeScript: Type safety catches errors during development; reduces long-term maintenance costs by up to 40%.

• Tailwind CSS: Utility-first styling layer; ensures design system consistency at the code level.

• shadcn/ui or custom design system: An accessible, brand-adaptable component library.

Backend and Database

• Supabase / PostgreSQL: Modern, scalable database infrastructure; secure with Row Level Security.

• Next.js API Routes / Edge Functions: Low-latency, globally distributed execution for server-side logic.

• BullMQ + Redis (for necessary projects): Background job queues, email sending, reporting.

Content Management (CMS)

• Headless CMS approach: WordPress (with REST API), Sanity, Strapi, or custom admin panel — selected as needed.

• Markdown + MDX: Developer-friendly content management for blogs and documentation.

Publishing and Performance

• Vercel or Railway: Global CDN, automatic SSL, edge caching, zero-config deployment.

• Cloudflare: DDoS protection, WAF, image optimization, edge-side reverse proxy.

Why is this stack important? Because old sites built on PHP + jQuery + WordPress themes are severely lagging in Google rankings and especially in AI engines in 2026. Bilcod's chosen modern technology ensures your site remains competitive not just today, but for the next 5 years.

Bilcod's Web Design Process: From Scratch to Launch in 8 Stages

At Bilcod, no project is executed with an "open the screen and start coding" approach. Every web design project goes through the following eight disciplined stages:

1. Discovery and Strategy. Your brand, target audience, competitors, conversion goals, and technical constraints are thoroughly understood. Information architecture and sitemap are created.

2. UX Design and Wireframe. Low-fidelity skeletons of each page are sketched in Figma; the flow logic is presented for your approval. The structure is finalized before coding begins.

3. UI Design. High-fidelity design aligned with brand identity, typography system, color palette, icon set, and micro-interaction animations are produced. Mobile and desktop screens are prepared in parallel.

4. Design System and Token Generation. All design decisions (colors, fonts, shadows, spacing, corner radii) are translated into design tokens; this ensures both design and code scalability.

5. Development (Frontend + Backend). The design is pixel-perfectly translated into code using Next.js, TypeScript, and Tailwind. APIs, database, and admin panel are developed in parallel.

6. Content, SEO, and GEO Optimization. Title-meta-H1 hierarchy, schema markup (JSON-LD), Open Graph, hreflang, sitemap.xml, robots.txt (including GPTBot/PerplexityBot permissions) – the entire SEO+GEO layer is set up.

7. Testing and Quality Control. Device testing (mobile, tablet, desktop; Chrome/Safari/Firefox/Edge), Lighthouse audits, Core Web Vitals validation, WCAG 2.2 accessibility testing, security scans.

8. Launch and Post-Launch Maintenance. Live deployment via Vercel/Railway, DNS redirection, Google Search Console and Analytics 4 setup. Monthly maintenance, security updates, continuous improvement.

At the end of each sprint (2 weeks), we present you with a live demo. The process is transparent; we don't say "you'll see it when it's done." To discuss the details: 0216 706 07 16

10 Essential Features of Modern Web Design

Every website delivered by Bilcod includes the following features by default — no extra charge, always on the list:

1. Mobile-first responsive design. 72% of Turkish traffic is mobile; your site is designed for mobile first.

2. Core Web Vitals in the green zone. LCP < 2.5 sec, INP < 200 ms, CLS < 0.1 — without exception.

3. Semantic HTML + Schema markup. Fundamental for Google and AI engines to correctly understand the page.

4. WCAG 2.2 accessibility compliance. Contrast ratios, keyboard navigation, screen reader support. The European Accessibility Act, legally mandated in Europe by 2026, is taken into account.

5. Multilingual (i18n) infrastructure. TR + EN minimum; infrastructure expandable to 4-5 languages if needed.

6. Dark mode. Supported as a user preference.

7. PWA (Progressive Web App) capabilities. Site can behave like an application; offline functionality.

8. User login (if needed). Email/password + Google OAuth + social media logins.

9. Admin management panel. Allows adding and editing content, images, blog posts, and pages without technical knowledge.

10. Analytics and conversion tracking. Google Analytics 4, Tag Manager, Meta Pixel, Hotjar, or similar heat map tools installed upon delivery.

Performance and Core Web Vitals: Speed is Non-Negotiable at Bilcod

Site speed in 2026 is not a "quality indicator" but a direct metric that drives business results. Data from Google Research is clear: when page load time increases from 1 second to 3 seconds, conversion rates drop by 32%. When it increases from 1 second to 5 seconds, it drops by 90%.

Therefore, Bilcod has three non-negotiable thresholds:

MetricDescriptionBilcod TargetLCPLargest Contentful Paint< 2.5 secondsINPInteraction to Next Paint< 200 millisecondsCLSCumulative Layout Shift< 0.1

To achieve these targets, we use techniques such as automatic image optimization with Next.js Image component (AVIF/WebP), Edge CDN cache strategies, code splitting, lazy loading, font preloading, third-party script defer, and JavaScript bundle minimization with server components. In short: we chase every millisecond.

SEO + GEO Compliant Web Design: Our Real Difference from Other Agencies

80% of web design agencies in Turkey sell SEO as an "additional service" because their technical teams don't understand SEO. At Bilcod, the situation is the opposite. For us, SEO and GEO (Generative Engine Optimization) are an integral part of design, not a cosmetic add-on.

Every Bilcod site is delivered with the following signals:

• Semantic HTML hierarchy. H1 → H2 → H3 in correct order, article/section/nav used appropriately.

• JSON-LD Schema markup. Organization, WebSite, Article, FAQPage, BreadcrumbList, Service schemas implemented.

• Server-Side Rendering (SSR). Googlebot sees your page without executing JavaScript; no indexing issues.

• Automatic sitemap.xml generation. Updated sitemap after every deployment.

• AI bot permissions in Robots.txt. Open access for GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot.

• Chunk-friendly content architecture. H2 headings structured in a question-and-answer format for LLMs (AI engines) to consume content piece by piece for attribution.

• dateModified meta tags. AI engines reward fresh content; the last updated date is clearly visible on all pages.

For detailed information, please visit our SEO Service page.

Accessibility (WCAG 2.2) and Inclusive Design

The European Union's European Accessibility Act came into force on June 28, 2025. All digital platforms (e-commerce, SaaS, banks, corporate websites) selling products/services from Turkey to the EU market must now comply with WCAG 2.2 accessibility standards. Non-compliant entities face legal penalties.

Bilcod delivers all its projects compliant with WCAG 2.2 AA level by default:

• Text/background contrast ratio of at least 4.5:1 (3:1 for large text).

• All interactive elements accessible via keyboard (tab navigation).

• Label-input matching in form fields, screen reader support in error messages.

• Alt text for images, subtitles for video content.

• Secondary information carrier in addition to color (icon, label, pattern).

• Page titles are descriptive, link texts are contextual, not just "click here."

Accessibility is not just a legal matter, but also an ethical one. Disabled visitors should be able to use your website with the same quality. Bilcod considers this a fundamental part of its service.

Our AI-Powered Modern Development Processes

In the 2024-2026 period, the software development process has undergone a radical transformation. The Bilcod team is at the forefront of this shift: AI code assistants are now central to our daily toolset. But we don't market this as "AI magic wand" — we share practical usage:

• Claude Sonnet 4.6 and Opus 4.7: For architectural decisions, code reviews, documentation generation, and solving complex problems.

• GitHub Copilot and Cursor: Real-time code completion within the editor, boilerplate generation.

• Anthropic Claude API: Within the sites we build for our clients — for example, AI-powered chatbots, content generators, smart search features.

• v0, Figma AI, Midjourney: Rapid generation of initial drafts, visual materials, mood board preparation.

The result translates into a practical advantage: while we delivered the same project in 12 weeks in 2022, we can now deliver it in 7 weeks. Quality has not decreased; on the contrary, it has increased thanks to code reviews during development. The simultaneous increase in speed and quality is the true gift of this new era.

But let's be clear: AI here is a helper, not a decision-maker. Every line of code, every design decision, every piece of text undergoes review by our expert team. The responsibility for Bilcod's deliverables rests with our expert team.

What Kinds of Websites Do We Design?

Bilcod's web design portfolio spans different scales and sectors:

• Corporate presentation websites: 5-30 pages, strong brand identity, multilingual; for service and B2B companies.

• Landing pages: Single page, highly conversion-focused; for Google Ads and social media campaigns.

• Industrial manufacturer websites: For our international industrial clients like PFI, detailed product catalogs, multilingual structure (TR/EN/IT/AR), dealer/distributor infrastructure.

• Web applications and SaaS interfaces: Complex dashboards like Satış Ajanım, member panels, role-based access systems.

• Blog and content sites: Headless CMS-based, SEO-focused, high freshness publishing platforms.

• Existing site redesign (migration): Migrating from WordPress or old PHP sites to modern Next.js architecture; preserving SEO rankings.

Web Design Prices 2026: Our Transparent Approach

Bilcod's pricing is not package-based; a detailed quote is prepared for each project. However, the reference ranges for 2026 are as follows:

Project TypePrice Range (TL)DurationLanding Page15,000 - 35,0001-2 weeksCorporate Presentation Site (5-15 pages)40,000 - 90,0003-5 weeksAdvanced / Multilingual Corporate Site90,000 - 250,0006-10 weeksWeb Application / SaaS Interface200,000 - 1,000,000+8-16 weeks+Monthly Maintenance/Management3,500 - 15,000 / monthOngoing

The main factors determining the price are: number of pages, whether content creation is needed, multilingual requirements, special integrations (CRM, ERP, payment), animation intensity, and admin panel complexity. There are no hidden costs; we stick to what we agreed upon in the quote. For a clear quote, reach us at 0216 706 07 16.

7 Superiorities That Differentiate Bilcod Web Design from Other Agencies

1. 25 years of software roots, 2026 technology. Both the solidity of experience and the agility of the current stack combined.

2. Stack used in our own products. Bilcod's site and Satış Ajanım are also on the same infrastructure — we offer you a lab-tested solution.

3. Design + Software + SEO under one roof. You won't experience coordination issues from working with three different agencies.

4. Principle of not using ready-made themes. All our sites are coded from scratch with Next.js + TypeScript.

5. Core Web Vitals guarantee. We write LCP/INP/CLS targets into the contract.

6. WCAG 2.2 accessibility compliance as standard. Delivered as natural quality, not a legal risk.

7. Direct expert access. No call center; you directly reach your project manager and technical team. Line: 0216 706 07 16

Frequently Asked Questions

What technologies does Bilcod use for web design?

Bilcod uses a modern technology stack for web design projects: Next.js (App Router) as the frontend framework, TypeScript for type safety, Tailwind CSS for styling, Supabase/PostgreSQL for the database, and Vercel/Railway for deployment. Headless CMS solutions like WordPress or Sanity are also integrated as needed.

How long does a web design project take?

Landing pages take 1-2 weeks, corporate presentation websites 3-5 weeks, multilingual or advanced corporate sites 6-10 weeks, and web application or SaaS interfaces 8-16 weeks. Bilcod works on a sprint basis for every project and shows you a live demo every two weeks.

How much are web design prices in 2026?

Landing pages range from 15,000-35,000 TL, corporate presentation websites from 40,000-90,000 TL, advanced corporate/multilingual sites from 90,000-250,000 TL, and web applications/SaaS interfaces from 200,000 TL and above. Bilcod provides a transparent itemized quote, not package pricing.

Do you use ready-made themes, or do you code from scratch?

Bilcod does not use ready-made themes. We code every project from scratch with Next.js and TypeScript. This approach offers advantages in speed, SEO compliance, security, and unlimited customization. The design is also not copy-pasted; it is custom-produced for you in Figma.

What will be the Core Web Vitals (speed) targets for my site?

Bilcod guarantees that Google Core Web Vitals values will be in the green zone for all projects upon delivery: LCP under 2.5 sec, INP under 200 ms, CLS under 0.1. These values are critical for both SEO rankings and conversions.

Can I manage my website myself afterward?

Yes. Bilcod delivers a custom management panel (admin dashboard) for all sites. You can add and edit content, images, pages, and blog posts without technical knowledge. We also provide 1 hour of free usage training after launch.

Are web design and SEO separate services?

At Bilcod, web design and SEO are not separate silos; teams under the same roof work together. The basic SEO infrastructure (semantic HTML, schema markup, speed optimization, meta hierarchy) is already included in all sites. For those who require continuous SEO and content creation, we have a separate SEO service package.

What do you mean by AI-powered web design?

The Bilcod team uses AI code assistants like Claude, GitHub Copilot, and Cursor in its daily development process. This results in higher code quality, lower error rates, and much faster development compared to before. AI is used at every stage, from design to content; but the final decision and oversight still rest with our expert team.

Entrust Your Website to a 25-Year Experienced Engineering Team

If your website, which is the face of your brand in the digital world, does not meet the standards of 2026, it means you are losing money every day. Slow sites drive visitors away, old sites get pushed back on Google, sites not attributable by AI engines become invisible, and inaccessible sites mean both customer loss and legal risk.

Together with you, we can:

• Provide a free technical audit of your current site,

• Determine a technology and content strategy aligned with your goals,

• Create a clear roadmap and transparent quote,

• Deliver your modern, fast, and ranking new site within 2-10 weeks.

Contact:

• Phone: 0216 706 07 16

• Email: info@bilcod.com

• Address: Rasimpaşa Mh. Nüshetefendi Sk. No:50/8 Kadıköy / Istanbul

• Contact Form: bilcod.com/contact

Related pages: SEO Service · E-commerce Solutions · Google Ads · References · About Us · Our Team

Success is not hard with Bilcod. Call today, let's build your next-generation website together.

Google Ads management isn't just about launching campaigns and depositing a budget; it's the art of transforming every click into a potential customer, and every potential customer into a measurable sale. At Bilcod, with over 25 years of digital marketing experience, we have converted the advertising budgets of hundreds of businesses across Turkey into real revenue. As of 2026, Google Ads has become a completely different playing field with its AI-powered Performance Max infrastructure, cross-device conversion modeling, and layered audience targeting. According to industry data, 40-60% of the budget in Google Ads accounts without expert management is wasted due to incorrect targeting and a lack of negative keywords. We manage this complexity for you: we select the right keywords, display them to the right audience, convert them at the right time, and report every stage transparently. If you're new to Google advertising or want to revive your existing account, we're here to discuss your goals.

Table of Contents

• What is Google Ads management and why is professional support necessary?

• Bilcod 4D Methodology: How do we manage the Google advertising process?

• What Google Ads campaign types do we manage?

• What sets Bilcod apart from other Google advertising agency options?

• What is the scope of our Google Ads management service?

• How are Google Ads budgets determined and managed?

• Frequently asked questions

What is Google Ads Management and Why is Professional Support Necessary?

Google Ads management is a specialized field that covers the entire process from the setup to daily optimization of search, display, video, and shopping campaigns published through the Google Ads platform. While 10-15 keywords and a few ad texts were sufficient when the platform was first established, the situation has changed drastically by 2026.

Today, a single Google Ads account requires managing dozens of components simultaneously, such as Performance Max campaigns, Responsive Search Ads (RSA), audience signals, conversion value optimization, smart bidding strategies, enhanced conversions, and GA4 integration. It is possible to learn this structure on your own—but it's also inevitable to waste money in the process.

In inexperienced hands, a large part of the budget is wasted on irrelevant searches, incomplete negative keyword lists, incorrect location targeting, improper conversion tracking setup, and limited control with "Smart Mode." To see a return on investment from Google advertising, the campaign structure must be precisely aligned with your business goals; establishing this alignment has more to do with the team managing the ads than the person launching them.

At Bilcod, we don't just launch campaigns; we track, through data, which keywords generate revenue for your brand, which ones are wasting money, which landing pages lead to conversions, and which device-hour combinations bring the highest return. As a result, you focus on your business, not your ads.

Bilcod 4D Methodology: How Do We Manage the Google Advertising Process?

While managing hundreds of campaigns over the years, we realized that there are always the same four phases behind successful Google Ads management. By structuring these four phases, we developed the Bilcod 4D Methodology. We follow this sequence with every new client because every skipped step costs much more later.

1. Define — We Define Your Goals and the Anatomy of Your Business

Before launching ads, we need to get to know you. Which service or product is most profitable? What is your average order value? How long is your customer journey? Is your conversion definition a form, a phone call, or a sale? We answer these questions together, then set measurable KPIs and a reasonable budget-to-goal ratio. No campaigns are launched at this stage — we simply outline the correct target.

2. Design — We Design the Campaign Architecture

Keyword research, negative keyword list, campaign structuring, ad groups, ad texts, landing page suggestions, and conversion tracking setup are completed at this stage. If the landing page doesn't align with the ad message, we plan the necessary adjustments with our web design team; because as of 2026, landing page experience is among the most critical factors in Google's Ad Rank algorithm.

3. Deliver — We Gradually Launch the Campaign

Instead of deploying the entire budget on day one, we take a gradual approach. The first 7-10 days are a data collection period for machine learning; during this time, we use manual bidding, broad match variants, and a controlled budget. Once sufficient conversion data is collected, we switch to automated bidding strategies. A/B tests, RSA headline variations, and audience signals come into play at this stage.

4. Develop — We Continuously Optimize and Scale

A Google Ads account is never "set up and done." Every week, we review search term reports, add new negative keywords, scale performing ad variations, and pause non-converting keywords. In our monthly performance meetings, we discuss with you what worked, what didn't, and the strategy for the next month.

What Google Ads Campaign Types Do We Manage?

Each business model requires a different campaign combination. As of 2026, Bilcod actively manages all the campaign types below, determining the right mix for your business.

Campaign TypeMost Suitable Business ModelTypical Return PeriodSearch NetworkCapturing active demand, service businesses, B2B2-4 weeksPerformance MaxE-commerce, broad audience services, scalable brands4-6 weeksShoppingE-commerce sites, brands with product catalogs3-5 weeksDisplayBrand awareness, remarketing6-8 weeksYouTube AdsVideo content brand building, product launches4-8 weeksRemarketingCart abandoners, site visitors1-2 weeksLocal CampaignsPhysical store, clinic, restaurant2-4 weeks

If you run an e-commerce business, proper integration of Performance Max and Shopping campaigns is vital. Together with our e-commerce solutions team, we configure your product feed, Google Merchant Center setup, and conversion value tracking end-to-end.

What Sets Bilcod Apart from Other Google Advertising Agency Options?

Among Google Ads agency options in Turkey, there are a few common points that those who choose us mention. We share these as they are, without exaggeration.

Transparent Reporting and Account Ownership Yours

The Google Ads account always belongs to you. We operate with management access via MCC, never opening the account in our own name. You can revoke access at any time and continue with another agency. In monthly reports, you see exactly what's happening under the Google Ads hood; there's no "magical black box."

No Hidden Fees, No Surprise Bills

Our management fee is clear, our setup fee is clear, and additional services (landing page design, video ad production, additional campaign setup) are listed as separate items. The advertising budget goes directly to Google from your credit card; we are not intermediaries.

Direct Access to an Expert — No Customer Representative Filter

You speak directly with the expert managing your account. In urgent situations, you receive a response the same day via WhatsApp or phone. The "message relay from customer representative to expert" delay common in large agencies does not exist with us.

SEO + Web Design + Advertising Under One Roof

No matter how good Google Ads management is on its own, a bad landing page will burn through the entire budget. At Bilcod, our SEO service, web design, and Google Ads teams sit at the same meeting table. We solve conversion bottlenecks—whether they're caused by page speed, content, or ad copy—from a single source.

25 Years of Field Experience, Turkish Industry Knowledge

We manage active campaigns in various sectors, from construction materials to e-commerce, healthcare services to industrial production. You can review our references to see our experience in different sectors.

What is the Scope of Our Google Ads Management Service?

Each of our management packages includes the following core services. Additional modules are added based on the size of your account and your goals.

• Account setup or takeover: Starting a new account from scratch or auditing and taking over an existing account

• Strategic plan document: 3-month initial roadmap, campaign structure, KPI definitions

• Keyword research: Sectoral competitive analysis, long-tail keyword discovery, negative list creation

• Ad copy writing: RSA headline and description variations, A/B test sets

• Visual and video ad production: Banners, short video editing for Display and Performance Max

• Landing page consulting: Page adjustments to increase conversions, speed improvement suggestions

• Conversion tracking setup: GA4, Google Tag Manager, and enhanced conversions integration

• Weekly optimization: Search term review, bid adjustments, negative keyword additions

• Monthly performance report: Detailed PDF + live Looker Studio dashboard

• Monthly strategy meeting: Online or in-person, 45-60 minutes

• Emergency support line: Same-day response guarantee on business days

How Are Google Ads Budgets Determined and Managed?

There's no single answer to the question "how much budget is needed for Google advertising?" Every parameter, from industry competition to location targeting, campaign type to conversion goal, changes the budget. Nevertheless, there are a few practical rules we've observed over the years.

Sectoral CPC Ranges (2026 Turkey Average)

Cost-per-click (CPC) varies greatly by sector. In the service sector (health, law, consulting), CPC ranges from 8-25 TL, while in e-commerce categories, 3-10 TL is common. In highly competitive categories (insurance, finance, education), we see clicks reaching 30-60 TL. Therefore, having someone who knows the sectoral average design your monthly budget makes a big difference.

Test Budget and Learning Period

For a new campaign, Google's algorithm needs at least 30 conversion data points per month to complete its "learning" phase. Smart bidding strategies cannot produce efficiency in campaigns that do not exceed this threshold. The first 30-45 days are our data collection period; during this time, we collect broad data with lower CPCs, then switch to smart bidding.

Budget and Agency Fee Balance

As a general rule, your monthly advertising budget should be at least 4-5 times the agency management fee; otherwise, the ROI of expert management will be negative. For budgets under 3,000 TL per month, it is usually more logical to suggest self-management with training support instead of professional agency management. At Bilcod, we always tell you what's right; the first thing we don't try to sell you is a service you don't need.

Frequently Asked Questions

How long does it take to see results from Google Ads management?

Initial data from Google Ads management comes in within 2-3 weeks, with a 30-45 day learning period required for meaningful conversion data. At Bilcod, we start daily impression and click flow from the first week and provide the first optimization report at the end of the 30th day. Stable conversion generation usually settles in within 2-3 months, depending on industry competition.

How are Google Ads agency fees calculated?

Google Ads agency fees are typically calculated using one of two models: a fixed monthly management fee or a percentage of the advertising budget (10-20% range). At Bilcod, we prepare a customized offer based on the account's complexity, the number of campaign types, and reporting details. There are no hidden fees, and the setup cost is listed as a separate item.

Can I transfer my existing Google Ads account to Bilcod?

Yes. We take over the account via a client center (MCC) link without requiring full management rights over your existing account. Your historical data, conversion history, and learning data are preserved without loss. In the first week, we conduct a detailed account audit and report on areas where current campaigns are wasting money. You can revoke access at any time if you wish.

Which sectors benefit most from Google advertising?

Sectors with urgent needs (health, law, plumbing), high search volume (e-commerce, education, B2B services), and physical location-based businesses (restaurants, clinics, retail) receive the fastest returns from Google Ads management. In the Bilcod portfolio, we manage successful campaigns for clients in construction, industrial production, e-commerce, and service sectors. You can consult with us for a specific starting strategy for your sector.

How is Google Ads management reported?

At Bilcod, at the end of each month, we prepare a detailed performance report: impressions, clicks, CPC, number of conversions, cost per conversion, channel breakdown, and an action plan for the next month. You also have 24/7 access to your live Google Looker Studio dashboard; you can see campaign performance at any time. For urgent situations, direct communication with your specialist via WhatsApp or phone is available.

Is it advisable to advertise on Google with a low budget?

With budgets under 3,000 TL per month, general search network ads generate scarce data, making optimization difficult. However, with locally targeted, niche keyword campaigns, these budgets can be effective. At Bilcod, we set realistic expectations based on your budget and choose the campaign type accordingly. If Google Ads is not the right channel at the moment, we might suggest SEO or an organic strategy; we always tell you what's right for you.

What is a Performance Max campaign, and should we use it?

Performance Max is Google's AI-powered campaign type that integrates all Google advertising channels (Search, Display, YouTube, Discover, Gmail, Maps) into a single campaign. As of 2026, it is a highly scalable tool, especially for e-commerce and broad audience services. However, if set up incorrectly, it can quickly deplete your budget. At Bilcod, we layer Performance Max setup with negative audiences, signal data, and manual search campaigns.

Let's Discuss Your Ads Together

Google Ads management might seem complex; but with the right team by your side, it's essentially an exercise in data interpretation and correct decision-making. We've been doing this exercise for 25 years.

As a first step, we recommend a free strategy consultation: In this 30-45 minute meeting, we discuss your current situation, goals, and budget, and provide you with a personalized starting proposal. We expect no commitment from you — we just get to know each other.

Get a Free Strategy Consultation →
Or directly: +90 216 706 0 716 | info@bilcod.com

Bilcod Web Technologies · Kadıköy, Istanbul · 25 years of field experience · 100+ active Google Ads accounts

Our Kadıköy/Istanbul-based team is ready to build your online sales infrastructure from scratch or enhance your existing site. For a free discovery meeting and a custom quote, contact us at +90 216 706 07 16.

What Are E-commerce Solutions and Why Should You Start with Bilcod in 2026?

The concept of e-commerce solutions is a broad umbrella. Some agencies narrowly interpret it as "we'll install a theme for you"; for us, an e-commerce solution is a strategic engineering project that covers all layers of your brand's online sales structure.

These layers include: front-end design (UI/UX), back-end software, payment infrastructure, shipping and logistics integration, e-invoice and accounting synchronization, warehouse/inventory management, customer relationship management (CRM), marketing automation, content management system, SEO infrastructure, security certificates, KVKK (Personal Data Protection Law) and distance sales compliance, and continuous post-launch maintenance.

In 2026, with competition so intense, entering the market with a partial solution increases risk. At Bilcod, we don't just give you an e-commerce website; we deliver a sales-generating, self-improving, scalable digital sales machine. Our 25 years of experience have taught us to combine both Turkey's local needs and international standards within the same system.

Bilcod's E-commerce Approach: Not a Standard Theme, but Custom Software for You

There are hundreds of companies building e-commerce sites, but most offer a service that amounts to installing a pre-made theme and changing the logo. Bilcod's difference lies in the fact that we are a genuine software engineering team.

At Bilcod, front-end developers, back-end developers, database architects, DevOps specialists, SEO engineers, UI/UX designers, and content strategists work under one roof. This provides two critical advantages for your project:

• Custom business rules can be coded. For example, complex scenarios such as showing prices to B2B customers after login, temporary stock reservations, contract-based dealer discount coefficients, corporate order approval workflows — impossible with ready-made themes, standard for us.

• Performance is non-negotiable. Google Core Web Vitals values such as page load speed (LCP < 2.5 sec), stability (CLS < 0.1), and interactivity (INP < 200 ms) are optimized from the outset. This is crucial for both conversions and SEO.

We invite you to discuss your project in a free discovery meeting to see the difference between acquiring a ready-made theme and an e-commerce system custom-coded by an engineering team. +90 216 706 07 16

Which Platforms Do Our E-commerce Solutions Cover?

Not every brand needs the same infrastructure. At Bilcod, we can recommend three different approaches based on your needs:

1. Custom Coded E-commerce Site (Next.js + Supabase / PostgreSQL)

Maximum flexibility, fastest page load, strongest SEO. E-commerce systems built from scratch for corporate clients on a modern technology stack (Next.js 16+, TypeScript, Tailwind, PostgreSQL, Vercel/Railway). This is the ideal choice for corporate brands, startups with clear growth plans, and B2B companies with custom workflows. The same stack we use is the foundation of our SaaS product, Satış Ajanım.

2. Enterprise Ready Infrastructures (NopCommerce etc.)

For brands with complex needs such as hundreds of categories, thousands of products, multi-stores, and multi-currencies, we can customize and implement enterprise-ready infrastructures like NopCommerce on .NET. We have been operating sites for international industrial manufacturers like PFI with this architecture for years.

3. Shopify, WooCommerce, ideasoft, Ticimax

For SMEs and startups looking for a quick market entry with less technical complexity, we provide services for setting up, customizing, and managing ready-made SaaS e-commerce infrastructures. This option can sometimes be smarter in terms of both cost and time; we make the decision together.

We can tell you which approach suits you best by analyzing your brand's goals during a free discovery meeting.

Bilcod E-commerce Site Setup Process: A-to-Z in 8 Stages

At Bilcod, no project is run with a "let's start coding" approach. Every e-commerce project goes through these eight disciplined stages:

1. Discovery and Strategy. Your business model, target audience, competitor analysis, product variety, volume expectations, and growth plan are thoroughly discussed; platform recommendations are made accordingly.

2. UI/UX Design. Modern, mobile-first, conversion-focused design is created on Figma. Home page, category, product detail, cart, checkout, and member panel screens are submitted for your approval. AIDA model and behavioral psychology principles are applied.

3. Development. Front-end and back-end developers work in parallel. Progress is made on a sprint basis (usually 2-weeks); a live demo is shown to you at the end of each sprint.

4. Integrations. Payment (iyzico, PayTR, Paratika, Garanti Virtual POS), shipping (Aras, MNG, Yurtiçi, PTT, Sendeo), e-invoice (Logo, Mikro, Netsis, Paraşüt), CRM/ERP, email marketing (Mailchimp, ActiveCampaign), Google Analytics 4, Meta Pixel, GTM integrations are performed.

5. Content and Product Upload. Your products are uploaded in bulk (via CSV/Excel or API). SEO-friendly meta, alt text, breadcrumb, schema markup are prepared for each product. Images are converted to WebP format, and lazy loading is implemented.

6. SEO and GEO Optimization. Category pages are optimized according to competitive keywords. Product schema, AggregateRating, BreadcrumbList, FAQPage schema markups are embedded. Content architecture is organized for attribution in AI engines like ChatGPT and Perplexity.

7. Testing and Live Launch. Device tests (mobile, tablet, desktop), browser tests (Chrome, Safari, Firefox, Edge), load test, security test, payment flow test, KVKK compliance check. If all are green, it goes live.

8. Post-Launch Management. Monthly maintenance, security updates, performance monitoring, SEO progress reports, conversion analysis, continuous improvement. Bilcod is not an agency that disappears after handing over the site; we are a long-term partner.

Turkey-Specific Integrations: iyzico, Shipping, e-Invoice, KVKK

Doing e-commerce in Turkey is technically much more complex than opening an international Shopify store. If payment, shipping, invoicing, tax, and KVKK layers are not set up correctly, you will either face legal issues or lose customers. Bilcod has been coding these local layers for years.

Payment Infrastructures

iyzico (Turkey's leading payment provider), PayTR, Paratika, Param, Stripe (for international transactions), Garanti BBVA / Akbank / Yapı Kredi Virtual POS. All common scenarios such as 3D Secure, installment tables, coupon codes, gift vouchers, and BIN-based installments are standard.

Shipping Integrations

Real-time price queries, label printing, shipping tracking code automation with Aras Kargo, MNG, Yurtiçi, PTT, Sürat, and Sendeo APIs. As soon as a customer places an order, the shipping label is automatically printed, and the tracking number is sent via SMS and email.

e-Invoice, e-Archive, and Accounting

Two-way integration with accounting software such as Logo, Mikro, Netsis, Paraşüt, and Bizim Hesap. As soon as an order is completed, an e-invoice/e-archive is automatically generated, and your stock is instantly updated in your accounting system.

KVKK, ETK, and Distance Sales Compliance

Bilcod e-commerce sites are delivered in compliance with the KVKK Law, Electronic Commerce Law, Distance Contracts Regulation, and CONSUMER RIGHTS legislation. Privacy policy, cookie management bar, member clarification text, explicit consent infrastructure, distance sales contract, pre-information form, return and withdrawal processes are fully integrated.

We have deep experience in this field: for years, we have been building digital sales infrastructures for local brands to international companies like PFI across various sectors.

Must-Have Features for an E-commerce Site in 2026

Every e-commerce site delivered by Bilcod includes these features by default — comprehensively:

• Mobile-first design. 72% of e-commerce traffic in Turkey comes from mobile; your site is designed for mobile first.

• 1-page checkout (single-page checkout). The old 3-step model leads to 20%+ cart abandonment; we build an optimized payment flow that can be completed on a single page.

• Guest shopping option. Requiring membership can reduce conversion rates by up to 35%; we offer both guest and membership flows in parallel.

• Smart search and filtering. Search that tolerates typos, auto-completes, and has category/brand/price filters.

• Recommended products and upsells. AOV (average order value) increasing features like "Customers who bought this also bought," "Add to your cart."

• Stock tracking and low stock alerts. Urgency signals like "Only 3 left."

• Customer reviews and ratings. Star ratings in Google with AggregateRating schema.

• Abandoned cart emails. Automated reminders to customers who add to cart and leave, 1-24-72 hours later; yields an 18% recovery rate.

• SSL and PCI compliant security. All traffic is HTTPS, payment layer with PCI DSS compliant providers.

• High speed (Core Web Vitals). LCP < 2.5 sec, INP < 200 ms, CLS < 0.1. Speed directly affects both ranking and conversions.

SEO-Friendly E-commerce Architecture: The Bilcod Difference

No matter how beautiful an e-commerce site looks, if it's not found on Google, it's nothing more than an empty storefront. One of Bilcod's big differences: most agencies building e-commerce sites do not have an in-house SEO team; we do.

What does this mean in practice? Your e-commerce site's technical infrastructure is coded to be SEO-friendly from the start:

• Title-meta-H1 architecture for each product and category page is established based on keyword research.

• Product schema, BreadcrumbList, AggregateRating, FAQPage are processed with JSON-LD.

• Faceted navigation (filter URLs) is managed with canonical and robots tags to prevent incorrect indexing.

• With server-side rendering (SSR), Googlebot sees every page with full content; there is no JavaScript rendering dependency.

• Sitemap.xml is automatically generated, robots.txt has separate permission definitions for GPTBot, ClaudeBot, PerplexityBot (GEO compliance).

• Image SEO (alt text, WebP, lazy load, ImageObject schema) is standard practice.

For detailed information, please review our SEO Services page. You can take advantage of special discount offers with our e-commerce + SEO package.

Which Sectors Do We Offer E-commerce Solutions For?

Bilcod's e-commerce experience spans various scales and sectors:

• Industrial and B2B: Complex product catalogs, member-based pricing, RFQ (request for quote) systems, dealer management. International manufacturers like PFI are in this category.

• Fashion and retail: Size/color variants, fast checkout, social media integration, influencer coupon management.

• Food and agriculture: Short shelf life management, seasonal products, cold chain shipping, fresh product calendar. (We have specific experience in certain sectors.)

• Security and technical products: We have technical product sales like ShieldNet Store; we deliver products requiring certification, including compliance with regulations.

• Service e-commerce (digital products, consulting packages): Models that do not require physical shipping and are delivered instantly.

• Niche and boutique brands: Projects focused on silk-smooth UX for creating high brand value with a small number of products.

E-commerce Website Prices 2026: Bilcod's Transparent Approach

The price of an e-commerce website varies depending on the number of products, number of integrations, design specifics, platform choice, and whether management services are included.

Bilcod prepares a transparent and reasoned offer tailored to your needs, rather than a standard, antiquated package price written with old code technology. Each work item for the site is listed individually; why each is necessary is explained. There are no hidden costs. For detailed information, contact us at +90 216 706 07 16.

7 Advantages That Distinguish Bilcod E-commerce Solutions from Other Agencies

1. 25+ years of software background. We are one of the oldest teams in Turkey developing e-commerce software. We have worked with clients of varying scales, such as PFI and ShieldNet Store.

2. SEO and software under one roof. Your site's technical infrastructure is coded to be SEO-friendly from the start; you don't have to deal with two separate agencies.

3. Deep expertise in local Turkish integrations. iyzico, PayTR, Aras, MNG, Logo, Mikro, Paraşüt, Trendyol, Hepsiburada, n11 — we are a team that has worked with all of them and experienced error scenarios.

4. Modern technology stack. We use current 2026 technologies like Next.js, TypeScript, PostgreSQL, Vercel, Railway. You won't fall into the trap of old technologies like PHP, Asp.Net.

5. Sprint-based, transparent process. We show you a live demo every 2 weeks. There is no room for ambiguities like "we'll show you when it's done."

6. Long-term partnership after launch. We don't just deliver the site and disappear. We stay with you always with monthly maintenance, updates, SEO, and conversion optimization. You will always have your business

7. Direct expert access. No call center. You directly reach your project manager and technical team: +90 216 706 07 16.

Frequently Asked Questions

What do e-commerce solutions cover?

E-commerce solutions cover everything from building your online sales site from scratch, its design, custom coding, payment/shipping/invoicing/accounting integrations, product upload, SEO optimization, mobile compatibility, KVKK compliance, security certificates, and ongoing post-launch maintenance/management services. As Bilcod, we deliver a comprehensive A-to-Z service.

Which e-commerce infrastructures does Bilcod use?

We offer three different approaches according to your needs: custom-coded Next.js + Supabase infrastructure (corporate, scalable, with SEO and speed advantages), enterprise-ready infrastructures like NopCommerce (for B2B and complex business rules), and Shopify/WooCommerce setup and customization (for quick market entry). The decision is made jointly based on the scale of your project and growth plan.

How long does it take to set up an e-commerce site?

Setup on a ready-made platform takes 2-4 weeks, while a custom-coded corporate e-commerce site takes between 8-16 weeks. The main factors determining the duration are the number of products, integration needs (shipping, ERP, accounting), design specifics, and whether content is ready. Bilcod proceeds transparently by showing you the delivered modules in each sprint.

How much do e-commerce website prices cost?

In Turkey in 2026, ready-made platform installations range from 50,000-150,000 TL, while custom-coded corporate e-commerce projects can start from 150,000 TL and go up to over 1,000,000 TL. Monthly maintenance/management packages range from 15,000-45,000 TL. For a custom quote, you can call us at +90 216 706 07 16.

Which payment and shipping integrations do you perform?

On the payment side, we integrate all common solutions such as iyzico, PayTR, Paratika, Stripe (international), Garanti Virtual POS. On the shipping side, we provide real-time shipping tracking with Aras, MNG, Yurtiçi, PTT, Sürat, and Sendeo APIs; on the e-invoice/e-archive side, we ensure two-way synchronization with accounting systems like Logo, Mikro, Netsis, and Paraşüt.

Do you also do SEO work on my e-commerce site?

Yes. This is actually the strongest differentiator of our e-commerce solutions. Bilcod is one of the rare agencies that offers both software and SEO expertise under one roof. Your site's technical infrastructure is custom-coded to be SEO-friendly from the start (Core Web Vitals, schema markup, speed, mobile), category and product pages are optimized for search engines, and GEO compliance is ensured.

Do you provide KVKK and distance sales compliance?

Bilcod delivers e-commerce sites in compliance with KVKK, ETK, Distance Contracts Regulation, and Electronic Commerce Law standards. Privacy policy, cookie management, member clarification text, distance sales contract, pre-information form, and explicit consent infrastructure are included. For final approval of legal content, consulting an attorney is recommended.

Start Today: Let's Discuss Your E-commerce Site with Bilcod

If you wish to entrust your online sales infrastructure to a team with 25 years of software experience, we look forward to meeting you. Our first meeting is free; no commitment required.

Together with you, we will:

• Listen to your goals and current situation,

• Help you choose the most suitable e-commerce infrastructure,

• Prepare a transparent, itemized proposal,

• Establish a clear roadmap and delivery schedule.

Contact information:

• Phone: 0216 706 07 16

• Email: info@bilcod.com

• Address: Rasimpaşa Mh. Nüshetefendi Sk. No:50/8 Kadıköy / Istanbul

• Contact Form: bilcod.com/contact

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Success is not difficult with Bilcod. Call us today, and let's build your future sales machine together.